姚政文

姓　　名

職　　稱

學　　歷

image  

姚政文

office hour

慈濟技術學院醫務管理系助理教授

元智大學管理學院國際企業組博士

電子信箱

聯絡電話

ss181@tccn.edu.tw

03-8572158轉718

經　　歷
  • 華彩軟體總公司 助理工程師
  • 元智大學國企系 盧靜儀博士國科會專任助理
  • 交通大學師資培育中心 蔡今中博士國科會專任助理

著作-期刊論文
  1. Lin, T. Y., C. W., & Liu, H. Y. (under 2nd  review), " An explorative study of diversification and business group performance: Taiwan high-tech business groups as an example", Asian Business & Management.
  2. Yao, C. W., &Liao, S. L. (under 2nd review), "Web equity, Internet anxiety and Learner's coping strategies", Information, Technology and People.
  3. Yao, C. W., & Liao, S. L. (accepted), "Consumer's Internet shopping anxiety and coping behavior in e-tailing service", Academy of Information and Management Sciences Journal. (ABI/Inform)
  4. Yao, C. W., & Liao, S. L. (2011), "Measuring the antecedent effects of service cognition and internet shopping anxiety on consumer satisfaction", Management & Marketing, Vol. 6, No. 1, PP. 59-78. (ABI/Inform)
  5. 廖淑伶、李姿瑩、姚政文(2009) "消費者網路轉售決策計畫性之影響：去對偶效果之探討"。行銷科學學報，第六期，第一卷。

著作-研討會論文
  1. Yao, C. W., & Liao, S. L. (2011) "Consumer's Internet Shopping anxiety and coping behavior in e-tailing service." Will be presented at 2011 Association for Consumer Research Asia-Pacific Conference (AP-ACR) in Beijing, Chine.
  2. Yao, C. W., & Liao, S. L. (2011) "Motives and Corresponding Behaviors in Reading Electronic Word of Mouth. "Will be presented at 2011 Association for Consumer Research Asia-Pacific Conference (AP-ACR) in Beijing, Chine.
  3. Lin, T. Y. & Yao, C. W. (2010) "Business Group Diversification and Performance." To be presented at 2010 Academy of International Business Annual Meeting (AIB) in Rio de Janeiro, Brazil.
  4. Lin, T. Y. & Yao, C. W. (2010) "Evolution of an OEM firm's Power: The Influence of Emerging Markets." To be presented at 2010 Academy of  International Business Annual Meenting (AIB) in Rio de Janeiro, Brazil.
  5. 廖淑伶、李姿瑩、姚政文(2009) "消費者網路轉售決策計畫性之影響：去對偶效果之探討"。臺灣行銷科學學會第六屆年度學術研討會，臺灣大學管理學院，台北。
  6. 陳俊忠、姚政文(2009)"台達電集團"。2008年國科會產學個案發展計畫成果發表會，台灣大學管理學院，台北市。
  7. 陳俊忠、姚政文(2008)"旭榮集團"。2008年國科會產學個案發展計畫成果發表會，台灣大學管理學院，台北。
  8. Yao, C. W. (2008) "The influence of KMS and relative status between parent firm and subsidiaries on technology transfer", 2008 International Conference on Business and Information (BAI), JW Marriott Hotal, Seoul, South Korea.
  9. Yao, C. W. and Liao S. L. (2006) "How the learners' emotion affects their behaviors on the internet environment: a study of the web equity, students' internet anxiety and their coping behaviors in Taiwan." 2006 The First International Conference on Interactive Computer aided Blended Learning (ICBL), Florianopolis,Brazil. 
  10. 姚政文、廖淑伶(2006)"網站權益、網路焦慮與使用者因應策略之研究：以電子郵件使用為例"。2006電子商務研究與數位生活研討會(頁18)。國立台北大學，台北。
  11. 姚政文、廖淑伶(2005)"網站權益、網路焦慮與使用者因應策略之研究：以臺灣網際網路為例"。2005工研院創新與科技管理研討會(頁75)。工業技術研究院，新竹。